- July 20, 2023
- Maulik
PPC and CPC are two related but distinct terms in the realm of online advertising. Let’s explore what they stand for and how they differ:
PPC (Pay-Per-Click) Advertisement: PPC stands for Pay-Per-Click. It is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked by a user. In other words, advertisers only pay when someone clicks on their ad and is directed to their website or landing page. PPC is commonly associated with search engine advertising, such as Google Ads (formerly Google AdWords), where advertisers bid on specific keywords related to their products or services.
The bidding process determines the placement of ads in search engine results or on other websites within the advertising network. Advertisers set a maximum bid they are willing to pay for a click on their ad, and the search engine’s algorithm considers various factors like bid amount, ad relevance, and ad quality to determine which ads appear and in what order.
CPC (Cost-Per-Click) Advertisement: CPC stands for Cost-Per-Click. It is a pricing model used in online advertising, where advertisers are charged a specific cost for each click on their ad. In essence, CPC is the actual cost that the advertiser pays for each click received on their advertisement.
CPC is often used interchangeably with PPC because they are closely related. In the PPC model, the advertiser’s cost is determined by the CPC – the amount they are charged for each click on their ad.
In summary, PPC is the advertising model in which advertisers pay for each click their ad receives, while CPC is the actual cost per click that advertisers pay as part of the PPC model. PPC is the broader concept, encompassing various platforms and ad types, while CPC refers specifically to the cost aspect of the PPC model. Both terms are commonly used in digital advertising and play a significant role in online marketing strategies.